I was the lead animator and workflow designer for R/GA's animation team on this project. https://scoretheiphone.com/
Here's a high level explanation. It was like Pokemon Go, but with musical loops in Snapchat. The project is live from 9/14 - 9/17.
Here's another full mix example, one of my favorites:
I uploaded 5 of my favorites loops below in full 3D (Unity).
Here are some screen captures from within Snapchat, unfortunately Snapchat compresses the video quite a bit. Many of the lenses were built to be walked around and through. They're best experienced in Snapchat directly:
You can look through the flat renders below. They were rendered flat to be viewed in the remix window. All the remixes (About 400 total) were done in After Effects.
List view: https://imgur.com/a/72irHRZ
Here are some of the technical details on how we built these lenses and kept them under 4mb.
For this project, I was told a furniture store wanted to build an AR app. I was given no further instruction than that, except to make it better than Ikea's. I had complete control over the creative and technical.First off I wanted the controls to be super intuitive. Rather than click and drag around like most apps, instead we raycast the anchor point of the object to the floor, so you can point and place an object with extreme precision. Rather than a separate inventory in app, it was a no-brainer to link directly to their hypothetical web store, and offer a button to load any in store object in world space. Clicking and dragging rotates the furniture, tapping the base lifts and drops, and there's a delete button in the bottom left. Selecting the object allows you to return to it in the store and purchase. And of course, there's a "share to social" function for any pictures taken, so potential customers can play interior designer and advertise the furniture store and app for free to all of their friends.