I was the technical director on this one. They told me which screens they purchased in Times Square, and I managed the animation team.
I managed the building of the Times Square 3D model, and importing it into Unity to create a VR simulation for clients to see all screens at once.
I also directed the entire pipeline from creation of the animation, through preview in VR, and final file delivery to the vendors.
Here's a write up on it.
I'll properly embed some content and photos later, but here's a screen grab of my 3D scene. I animated everything across all of these screens (After Effects), modeled a ton of this in Maya, and built the Unity setup from scratch. (Well, using Unity Standard assets of course, but the point is I did it myself)